Auto-Sleepers has taken on a new dealer in the West Midlands, with the appointment of the South Hereford Motor Caravan Centre (SHMCC).
The dealership, on the A40 at Whitchurch near Ross-on-Wye, already has a franchise for Auto-Trail, Bailey, Coachman, Roller Team and Swift.
Now you will be able to head there to see Auto-Sleepers models, including the Burford Duo, which was named best motorhome for couples at the Motorhome Awards last year.
SHMCC was founded in the early 1990s. Along with a sales forecourt, the site includes a workshop with four service bays and additional facilities. It is also an approved workshop under the Approved Workshop Scheme (AWS) run by the two caravanning clubs and the National Caravan Council.
Auto-Sleepers says the partnership brings together two organisations that share a commitment to quality, customer care and British craftsmanship.
Auto-Sleepers sales director Gavin Driver said, “SHMCC’s long-standing reputation, regional reach and commitment to customer service make them an excellent partner for the brand.”
SHMCC director Kristian Franklin said, “We feel that Auto-Sleepers is a great fit for us. The kind of customer who buys an Auto-Sleeper tends to be an experienced motorcaravanner who values craftsmanship, heritage and quality. This aligns perfectly with our family business values.”
The latest appointment follows the Durham Caravans and Motorhomes taking on Auto-Sleepers a couple of months back.
In other recent industry news, Joa by Pilote has unveiled its 2027 line-up, which will consist of 10 Fiat-based models. The brand’s models will include two new motorhomes with a transverse washroom, while each one comes with an automatic gearbox as standard.
Le Voyageur has also announced its motorhomes will be getting a complete interior refit for 2027. The new season will be the first time that both the Mercedes-based Heritage and Fiat-based Eterna ranges will come with a similar level of spec.
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